Brazilian brands will have a 3D island in the metaverse of actions and activations

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January 20. from 2023

To assist the entry of Brazilian trend and magnificence on the Web3 and metaverse, Converge, the one-stop store for corporations in the metaverse, is planning the March 2023 launch of the Brazilian Metaverse Fashion & Beauty Region.

Fashion and magnificence brands make investments in the metaverse – Press Release

The mission has the assist of Decentraland, a 3D surroundings managed by an unbiased group (DAO), the place the website will be occupied, and was created in collaboration with Gira Studio, a Web3 studio that focuses on 3D creations for trend, structure and Art. .

With uncommon Brazilian references, the idea of the Brazilian Metaverse Fashion & Beauty District includes the design of a 3D island, which will have a tree with completely different ranges and “nests”.

Among the sections the place trend and magnificence brands will have their place, there will be an artwork exhibition and the set up of new plastic and digital artists, trend excursions, present phases, phases, in addition to dialogue areas and spherical tables. . The avatars of the guests will arrive at the island by boat and, throughout the journey, they will already obtain details about what has occurred.

“Our nation has superb artists who need to be proven to the entire world to ensure a well-known place in the metaverse. That is why we’re creating the Brazil Metaverse Fashion & Beauty District, a place the place we will have a good time Brazilian trend and magnificence”, says Valéria Carrete , Chief Metaverse Officer at Converge.

“Activities like the Brazil Metaverse Fashion & Beauty District are examples of how completely different individuals round the world can talk about the future of trend, opening the doorways to the intersection between digital trend and bodily trend and a new method to create e-commerce. And platforms like Decentraland, and different open metaverses, they permit brands to be half of the building of the future web, in collaboration with the new creators who come into this universe”, highlights Giovanna Graziosi Casimiro, Metaverse Developer at the Decentraland Foundation.

Still in the growth section, the Brazilian Region of Metaverse Fashion & Beauty will be launched on the market throughout the 2023 Metaverse Fashion Week, which will happen between March 28 and 31, in Decentraland.

In its first version, which came about from March 24 to 27, 2022, MVFW was attended by 110,000 guests, who had been capable of discover the world of clothes and digital trend. Brands resembling Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei and Paco Rabanne had been half of the occasion, which is taken into account one of the most profitable sports activities in 2022.

Brands wishing to take a position in the Brazilian Metaverse Fashion & Beauty District will be capable to entry differing kinds of quotas. Each of them will have curatorships and advantages, to make good use of the area, to create social relations and return to corporations.

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