Citroën is the Digital Brand of the Year at Autoesporte’s Car of the Year award | SEGS

– Conquest celebrates the new platform marketing campaign with the New C3

– Activities on social media, metaverse and influencers strengthen the SUV’s design, availability and suppleness
– The judges of the award thought of the other ways of communication between the model and its prospects all through the shopping for journey

Last week, Citroën gained one other award to have fun a profitable 12 months: the producer was chosen “Digital Brand of the Year” at the Car of the Year award by Autoesporte (Editora Globo), one of the most conventional awards in the automotive sector. Brazil. The judges additionally took into consideration components comparable to the high quality of on-line companies, data supply, navigation, social media exercise and social interplay.

Another half of the evaluate was the promoting campaigns for the New Citroën C3, with tv exhibits and performances created with lovely and attention-grabbing items created by the company BETC Havas. Actions on the platform embrace content material with the promoters of Two Lost Children on Tik Tok and missions to attach with Novo C3 in the metaverse inside the Complexo server.

Those curious about the New C3 also can get to know extra about this mannequin in the consolation of their properties, due to the superior clever system, which permits patrons to see all features of the New C3, together with its small cabin – trendy know-how. in the group that began with the instance – from the display of your smartphone.

The journey continues in the automotive shopping for course of, which might be achieved solely on-line, from a easy, intuitive interface that adapts to completely different codecs, together with computer systems and cell phones. In it, the buyer can discover out about all the gear of every mannequin, select the package deal that fits his wants, select the mannequin and see in actual time the picture of his future New C3.

In addition, Citroën stunned by providing NFT (Non-fungible Token or Token non-fungível, in free translation) designed by artist Naíma Almeida to 100 patrons of the New Citroën C3 First Edition 1.6 NFT collection.

According to the judges of the Car of the Year award, Citroën “survived the apparent by investing in promoting and advertising methods that have been new to the market. In addition, it registered all the digital areas and took the contents of Tik Tok and WhatsApp”, they are saying in the report asserting the achievement .

C3 innovation goes far past the digital setting. The SUV-style hatchback impresses with distinctive availability, aggressive upkeep and restore prices, the largest trunk in the section and the 10” Citroën Connect Touchscreen with Android Auto and wi-fi Apple Carplay.

In addition to the Autoesporte Digital Brand of the Year award, Citroën gained the title of Best National Car at the 2023 CAR Awards and Best National Car as much as 1.2 liters with Abiauto in 2022.

The value of Citroen

Since 1919, Citroën has developed autos, applied sciences and options to fulfill the altering wants of society. A logo of braveness and innovation, Citroën places stability and high quality of life amongst prospects and gives a variety of fashions, from the distinctive Ami, an electrical product designed for the metropolis, to sedans, SUVs and business autos. , largely out there in electrical or hybrid variations. A pioneering model in service and a spotlight to its non-public {and professional} prospects, Citroën is current in 101 international locations and has a community of 6,200 gross sales and repair areas worldwide.

About Stellantis

Stellantis NV (NYSE / MTA / Euronext Paris: STLA) is one of the world’s main automotive producers and journey brokers. Our traditional and iconic manufacturers entice visionary founders and prospects for his or her revolutionary services and products, together with Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®️, Lancia, Maserati, Opel, Peugeot, Ram , Vauxhall, Free2move and Leasy. Driven by our variety, we lead the approach in the world – we wish to be the finest sustainable firm, not the largest, whereas creating worth for all our shareholders and the communities through which we function.


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