Ex-Foxbit and CMO of Mercado Bitcoin have teamed up to introduce the ‘sister’ of cannabis in the new DAO in Brazil

With an eye fixed on a market that’s anticipated to attain $105 billion by 2026, According to a 2021 examine by Prohibition Partners, Natália Garcia, former Chief Risk Officer at FoxBit and Robson Harada, CMO at Mercado Bitcoin joined forces with Luis Quintanilha, former CMO at Gama Academy, and Mario Lenhart, former CFO at main corporations resembling PWC, Fiat. and the Votorantim group, in the growth of Kanna.

The firm needs to join the hemp market with blockchain know-how and cryptocurrencies. Through the KNN model, Kanna goals to promote environmental and plant consciousness, which could be very efficient on the planet in eradicating CO2 from the ambiance and serving to to revitalize degraded soils.

THE hemp is the ‘sister’ of marijuana and each are species Cannabis sativahowever every plant has an enormous distinction. Although marijuana accommodates excessive ranges of THC, hemp solely accommodates 0.3% THC and accommodates cannabinoids. In addition, hemp has a fiber that’s extensively used in the textile trade.

With the nature of the DAO (decentralized autonomous group), Kanna needs to permit anybody who buys the token, in addition to proudly owning half of the property, to have energy. vote on administrative choices associated to Kanna, resembling deciding which area to work in, for instance.

The firm remains to be Return 15% of the income to the growth of the neighborhood the place the cultivation will happen.

“Our aim as the first DAO and ESG amongst providers, together with the environmental (E) and social (S) results of hemp, is to be clear with Blockchain Governance (G), and to be one other manner for individuals who need to take motion on local weather change,” explains Quintanilha.

The normal supervisor says that in addition to seeing the potential of the cannabis enterprise, Kanna connects the cryptocurrency market, which is estimated at US-1 trillion, in accordance to information from CoinMarketCap, and ESG, which is at the moment working at round US-30 trillion, in accordance to Bloomberg Professional Services analysis.


Kanna’s group additionally consists of Gastón Lepera, a global administration advisor. administration and administration. Jean Marc ESG & Legal Advisor in Kanna and Head of Regulation and New Technologies in Lima ≡ Feigelson Advogados and Maria Cecília Bere, founder and CEO of one of the first communication hubs, Fala HUB.

“Our hope is that by the finish of 2026 Kanna will have regenerated 150 hectares of land and eliminated hundreds of tons of CO2 from the ambiance, working in weak areas with degraded soils and low HDI, in addition to creating a whole bunch of jobs and revenue for this area”, provides Quintanilha.

A examine by the Climate Observatory and Greenpeace Brasil discovered that 95% of Brazilians are involved about local weather change and are prepared to pay extra for sustainable merchandise.

Hemp is the protagonist in the phytoremediation course of, as a result of it will probably take away heavy metals from the soil, utilizing trials and winners in the areas affected by the Chernobyl explosion, website of the largest nuclear catastrophe in historical past; and by eradicating CO2 from the ambiance, as a result of it absorbs extra CO2 per hectare than another recognized crop, and its fibers can be utilized to make paper, eliminating the want to minimize down timber.


Disclaimer: This will not be an funding promotion and the opinions and data contained in this text don’t mirror the place of Cointelegraph Brasil. Any funding should be accompanied by an investigation and the vendor should be knowledgeable earlier than making a call.

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