How can your company participate in the metaverse? and Juliano Barbosa

Posted by Juliano Barbosa Alves on LinkedIn.

According to a research by the Analysis Group, companies associated to the metaverse have the potential to contribute greater than 2% of the Gross Domestic Product (GDP) worldwide ten years after their institution. The story is unusual however the estimate is that if this begins in 2022, the end result will probably be $ 3 trillion by 2031.

If we think about the time period metaverse as an built-in type of the Internet, the place the principal distinction is “being in it”, as an alternative of simply accessing it, the metaverse has the potential to be a group of experiences, packages, instruments. linked gadgets.

In different phrases, this supporting surroundings can combine the bodily and digital world and that is now not a scientific phenomenon, it’s expertise and expertise that’s already being developed by a number of nationwide and worldwide corporations.


1 – Elden Ring, evaluation. by Pedro Zambarda

2 – Horizon Forbidden West, evaluation. by Pedro Zambarda

Metaverse. Photo: LinkedIn/Reproduction

When it involves Brazil, analysis exhibits that greater than 80% of Brazilians have by no means discovered an actual nation, an indication that there are a lot of alternatives in totally different areas that can be explored right here.

But the place can a company begin? Well, there are a number of purposes of metaverses, from branding (Ex. Outdoors inside video games and digital worlds), reminiscent of help points (competitors and motion), and even cultural ideas reminiscent of buildings and locations of origin. , solely this time constructed solely inside digital platforms.

Regardless of what the job is, the principal benefit right here is the fixed creation of relationships with new generations who’re transferring away from conventional advertising and marketing and looking for, by way of new expertise, to create a brand new kind of relationship, whether or not it’s emotional or experimental.

Experts imagine that one among the quickest methods for corporations to reap the benefits of these adjustments is to participate in or create exhibitions. For instance, the American rapper Travis Scott created a demo of the sport Fortnite 2020 that was considered by 12 million gamers and a further 180 million followers. Just think about what that scene will probably be like when embedded mirrors and encompass sound are used!

Not to say that we can watch the present from wherever we would like, from any angle, thus creating a way more satisfying expertise than what we have now at this time by way of TV and computer systems.

And though the main strategy to establish the downside is thru sports activities, different potentialities exist, reminiscent of in the discipline of training and drugs. There are already a number of sensible purposes of utilizing Virtual Reality in the dissemination of data and in the combat towards illness.

In different phrases, corporations that wish to launch their first operations in the metaverse should observe sure steps earlier than leaping into the ocean. Below is what you must do:

  1. Research the many options developed by corporations and think about their outcomes;
  2. Experiment with software program and {hardware}, set your digital actions, set targets and expectations.
  3. Create a digital presence for your model. Small at first, however lasting in this new means of communication. Using the metaverse as an idea is an inevitable technique for a model that wishes to be seen and must create a shock for his or her clients, staff and companions.

However. This will not be the time to cover and wait. It’s time to create a undertaking and learn how you can participate in the revolution that will probably be as wonderful as the Internet and social media.

So, are you and your company prepared for the subsequent change?

Juliano Barbosa Alves (JB Alves) He is an creator, speaker and blogger. Creation and invention are fiction. Founder of Geek Content, Radio Geek, Privacy and Privacy Research channel and Tech Academy.


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