Johnnie Walker no Metaverso becomes the first brand of whiskey of this nature in Brazil

Johnny Walker, Diageo’s whiskey division, has simply launched on Metaverso, launching in collaboration with the Outplay server of Cidade Alta, selling its pioneering spirit in new actions linked to expertise. Produced by AlmapBBDO, the occasion has a number of modifications deliberate and guarantees extra visibility in Cidade Alta to convey the brand nearer to nature.

The brand can have an unique two-story bar with the big Striding Man – Johnnie Walker’s trademark – in the tallest constructing in GTA RP. Jetpack, missions, Black Tonic Highball drink and prizes are some of the sights deliberate in Metaverse. Players will be capable to take part in the Highball quest and, upon completion, will obtain a pores and skin like the Keep Walking jacket.

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Johnnie Walker in the Metaverse

The on-line occasion at Cidade Alta can be streamed reside by host Victor ‘Joker’ Augusto on Twitch on Monday, September 19, so everybody can comply with the journey with a Black Tonic Highball drink. Audiences may also get a reduction on The Bar, Diageo’s e-commerce, by way of QR Code.

In addition to the pure occasion, Johnnie Walker may also be current at the first version of BGC, the Coringa occasion that mixes Metaverso, music and style and can happen on Saturday, September 17, in São. Paul, with a wound in the chest of the occasion.

“We are searching for innovation in expertise, and what’s taking place in Cidade Alta we launched Johnnie Walker in Metaverso, bringing an awesome data of the brand of whiskey to Brazil and the first to advertise the opening in a brand new nation. In this manner, we take away the boundaries between nature and the Internet and strengthen our new spirit ,” mentioned Juliana Ballarin, Scotch advertising director at Diageo.

“Thinking to higher discover the prospects of the Metaverse, Outplay is altering the manner it really works, believing in the transition from occasions to phygital occasions, BGC has change into bodily, however with out shedding the originality of digital and Metaverse. The change in the market is excellent to convey collectively those that have an interest in this universe , however it’s the people who find themselves experiencing it. Thinking like a enterprise, beginning with Diageo highlights the huge manufacturers in how we talk to be nearer to our customers, mentioned Paulo Benetti, CEO of Outplay.

AlmapBBDO provides that the mission reveals Johnnie Walker in this new actuality, which has been attracting particularly younger individuals, who’re very fond of it.

About Diageo

Diageo is a worldwide chief in the premium spirits sector, with a variety of manufacturers in the spirits sector. The portfolio contains merchandise comparable to Johnnie Walker, Tanqueray, Smirnoff, Old Parr, Gordon’s, Baileys, Cîroc, Guinness and Ypióca, amongst others. Diageo is a worldwide firm that operates in 180 nations. The firm’s shares are traded on the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). To discover out extra about Diageo, its staff, its brand and the way it works, go to the Diageo web site. Learn extra about ingesting responsibly at DINKIQ. Drink Smart. Do not share with anybody underneath the age of 18.

About Outplay

OUTPLAY is Brazil’s main metaverse startup and growth firm, engaged on the building of metaverses comparable to Cidade Alta, which has greater than 2 million views per day throughout all channels. In addition, it represents and manages a group of over 500 individuals, offering end-to-end options and help to assist them optimize their merchandise.

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