lack of skills in the new generation

Thais Monteiro
December 14, 2022 – 6:00 am

A 12 months and three months in the past, Marcos Mion started a new profession at TV Globo as a presenter cage🇧🇷 The mission was non permanent, as the broadcaster’s intention was to switch the program with one other mission. The industrial and important success meant that the attraction was reorganized, re-stabilized in the course of and that Mion’s participation in Globo elevated.

Marcos Mion works with Globo’s advertising and marketing division for marriage ceremony actions (Credit: Pedro Dimitrow)

Since then, Marcos Mion has proven realism Canal of Love, at Globoplay, Lollapalooza and Rock in Rio, and Multishow and Bis, Criança Esperança, the Miltishow award and the Professionals of the Year award. Currently, he continues to be a digital content material creator and creator.

Having new duties in the Globo universe additionally made him and his staff resolve to create 4 main divisions in order that his numbers correspond to gross sales. Currently, these divisions embrace TIM, Itaú, Mercado Livre and Chevrolet.

With the manufacturers it owns, Mion lives the second of nice partnership and the freedom to co-create with them. Collaboration additionally exists with Globo’s advertising and marketing division, which negotiates to make sure that advertisers who present curiosity are additionally half of the cageand vice versa.

“We work collectively in order to not trigger any issues to those that are with me and people who are in the program. When I’m about to shut the contract, I simply contact Globo to shut it collectively. So we managed to do a 360º mission. The marriage of the industrial division “, he says.


Mion: “I actually imagine in working in 360º mode”

In Meio & Mensagem, Mion shared the modifications he had skilled in his work associated to advertising and marketing and gave his ideas on the creation of small merchandise.

Meio & Mensagem – In the final 12 months, you signed a contract with a number of manufacturers. In your opinion, is that this success associated to going to Globo? Since then, have there been any modifications in your method to advertising and marketing?
Marcos Mion –
What modified the most was the independence to provide these sorts. I’ve an ideal staff, an inner growth staff and we design along with manufacturers. Having this respect and belief is one thing that has been round for a very long time, however we did not have these lengthy contracts so let’s imagine “oh, belief me”. When we entered the Globo weekend, we determined to have 4 grasp lessons, as a result of we now have to guard ourselves and do a superb job. Unfortunately I needed to say no. A one-time observe works and is sweet. They can deal with totally different niches. An extended, long-term relationship, the method you discuss teams and different elements of the firm is an excessive amount of.

M&M – How do you utilize your creativity?
Mion –
I’m very devoted, as a result of whenever you set up nicely you need to have large containers with references. You will need to have the fundamental nature of any topic. My job requires me to be curious, as a result of if a subject comes up, I must have the sources to take care of that subject. Action is self-awareness. My staff sends the proper stuff. Another secret is to have individuals who encourage you and reject you after they really feel that it isn’t the case. One of the issues of this new generation is that they’ve their very own creations. You do not undergo any filters earlier than posting and also you are likely to create low high quality content material. It takes ability and braveness to get accepted. It’s totally different than making a video of my bubble. It takes a number of rounds of “no” to make sense. It’s totally different from having somebody clap your arms. When we’re creating crowd-pleasing content material, you’ll want to be dependable and know what you’re doing.

M&M – You have been half of MTV Brasil, which represented a new method of speaking with younger individuals and youngsters. How do you see the course of of creating merchandise for new generations?
Mion –
I am unable to leap. Erasure, lack of depth, lack of motivation, lack of duty reigns as a result of, one way or the other, individuals have understood that it is sufficient to get consideration, it is sufficient to wish to be sturdy earlier than you’re worthy. Television is responsible for this, as a result of after we put a actuality present on the display, it grew to become a sensation. The one who was being watched started to know that if he sat on the chair and bought up now and again to take the check, it might make him a needed particular person, in the eyes of others, worthy and what others wish to hear. This occurred on TV, however I believe it affected the habits of the individuals watching it at a time when the energy of creation left the arms of the broadcaster and was democratized in the arms of everybody by way of cell phones and social media. This took a really low stage in phrases of creativity. It’s a really harmful time, as a result of this subsequent generation is nicely established in the understanding that somewhat dance or a video of seconds earlier than is what’s going to put them on the stage of having an promoting contract. I pray that there shall be a bunch of individuals searching for one thing deeper. If individuals do not learn the classics, they do not know historical past, they cannot transfer individuals, present generations, depart issues to be learn and lived in. You should make a dedication to make issues stand as a result of humanity is so restricted and I do not know what gives you one other generation. New designers shouldn’t be fooled by fads. Don’t be fooled by the abundance of concepts. People should perceive that he can dance, however then he opens his social community as a result of, for the few who want a megaphone to talk. Break the expectations of your followers who’re ready for the subsequent little dance and ship a textual content explaining what you’re combating. Connect with compassionate individuals.

M&M – You are very linked to social media and what’s occurring all the time. We are actually seeing the emergence of new methods of earning money and relationships based mostly on Web 3.0, akin to NFTs and the metaverse. Do you see the potential of TV inside this setting? What are your ideas on this new growth?
Mion –
I’ve a sure aversion to such outrageous tales. After everybody rushed to take part in the magic, they referred to as me to the workplace to make my very own and I refused. Because I’m a father, I’ve so much of duties in actual life out right here and I, my youngest son, Stefano, may be very fond of video video games. He has one of these glasses. If I do not get rid of him, that child spends fifteen hours straight. So I’m very conscious and really involved about leaving the metaverse and being immersed away from residence. If that is going to be one thing that actually modifications our lives, then I’m going to… You know what, I’m most likely going to be in the opposition. I am unable to assist it, it is not half of my conscience, it is not half of my style. I am unable to assist it, say “I believe it will likely be higher for everybody to cocoon and stay in one other world”. And you go to the metaverse health club? Man, to me the dumbest factor there may be is somebody going to the health club in the metaverse. I even perceive from you to satisfy somebody who lives in Europe such as you have been there, now see life? Damn after I learn that there’s a health club in the metaverse I mentioned “ah, take it”. In this sense I’m old fashioned, I haven’t got a lot and I do not suppose we should always change this manner.


Generation Z is accountable for consumption traits and engagement

M&M – Brands that work with you possibly can adapt to your communication model, connecting with followers like Itaúzola or TIMzeira. How does this occur?
Mion –
It is a superb present of belief, however none of these occasions got here from us. These concepts have already come from family members. When you get to the level the place the producers need you, they begin speaking and so they wish to get into your world and your ideas, that is when issues work. When I obtain the paperwork, I even have to chop some issues, as a result of possibly the language change is all the pieces. It’s so surreal. These are the issues I did after I was fifteen and sixteen. Seeing large firms wish to make a film like this The World’s Worst Movies [programa da MTV Brasil do qual foi apresentador] I say: rattling, the greatest!

M&M – You participated in Rock in Rio and Multishow. You have a historical past of watching tv. Are there plans to proceed working with this and Grupo Globo stands?
Mion –
Yes, I noticed that I’m not the just one who got here from it cage as a celebration and music boy when upfront this 12 months I went to see my textual content and I noticed that I used to be speaking about the cauldron and celebrations. It’s my root. Every starting of my life as a communicator is music and the Caldeirão itself at the moment is a significant half of the weekly stay music scene. We have somewhat pageant each Saturday. It is a superb democratic pageant with all types of music and I like to have it in my program. It’s what I did earlier than on MTV, I did it on Record and I’m in a position to do it on Globo. Anchoring festivals are very cool. I nonetheless do Lollapalooza, The Town and Lollapalooza and Rock in Rio 2024. I already work at Globos I wish to be a part of the Globoplay mission, I’ve been speaking to Erick Bretas so much about it. I’ve a pre-made and delightful product that I wish to be appropriate with Globoplay. I’m open, on PayTV and streaming is just not out there.

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