Advances in vaccination made 2022 a yr of reunion, however some habits that marked isolation throughout the Covid-19 pandemic are on the rise in Brazil. One of them is to look at concert events and reside music at dwelling. The 2022 report of the International Federation of the Phonographic Industry (IFPI), which was launched final month, locations Brazilians at the prime of the nations that take heed to music the most on the Internet.
Even after self-isolation, 58% of Brazilians noticed broadcasts of concert events or different music on-line. The index is down from 2021, which was 61%, however nonetheless the highest in the world.
This pattern can also be mirrored in worldwide occasions. In the rating, Mexico seems after Brazil, in second place, with 54%, and South Africa, with 53%. They stay the identical in 2021, however they elevated their indexes, which have been all 44%.
For a physician in sociology and an knowledgeable in music enterprise, Dani Ribas, director of Sonar Cultural Consultoria, the knowledge exhibits what has already been recognized by those that work in the space. “We are utilizing and utilizing applied sciences the place they are turning into standard. At the starting of the epidemic, we didn’t have the expertise to look at movies on the Internet or to take part in each musician recording and broadcasting from their dwelling. Today they exist, it’s potential and it isn’t tough anymore”, he explains.
In the opinion of the knowledgeable, though the nation is on the verge of what he calls the champagne impact – when individuals are desperate to cease being remoted that there’s a massive and speedy improve in occasions and concert events – on the Internet ought to promote an surroundings that consists of music. .
“Traditional actions have totally different individuals. Starting from the little ones, who wish to go to the place not due to attraction, however due to the entire relationship of life, to adults, and kids, for instance, who can’t exit in time as a result of they’ve nobody to depart the baby. . Therefore, there should be a pure a part of individuals, which occurs with all applied sciences”, evaluates Ribas.
This follow, in the opinion of Dani Ribas, doesn’t compete with reside music, which should stay nice. “It is essential for the creation, just for artists and for individuals, particularly younger individuals, however on the Internet it can exist as a result of there’s a technical chance and as a result of, as soon as that is created, it can at all times be there”, he says. .
“We should assume that cultural symbols are unfold throughout the world, so if we solely have face-to-face conferences, I can’t see a present that is occurring on the different aspect of the world. Or even in Europe, in the United States, so I believe it is very important protect it and I believe that time there’ll at all times be an viewers that desires to pay”, he provides.
Dani Ribas, director of Sonar Cultural
More on-line concert events in 2022
Looking at the tendencies, Globoplay was certainly one of the platforms that invested the most in tv in 2021. In an interview with cities, the director of digital audiovisual merchandise for the platform, Teresa Penna, celebrated the outcomes of the course of. It exhibits that the use of this in 2022 was 4 occasions greater than in 2021.
Among the highlights, Teresa highlights Rock in Rio, Lollapalooza, Carnival and the reside birthday celebrations of Caetano Veloso, Milton Nascimento and Ivete Sangalo.
“These kinds of issues assist the platform to be extra energetic in selling the nation’s tradition by way of music. Every yr, we are enhancing our efficiency at these conferences and offering a greater expertise to subscribers”.
“This is the story of Rock in Rio, which had a 4k sign, with good definition, readability, coloration and depth of picture. Another current instance is Farofa by Gkay, which is broadcast reside Globo Gameswhich was successful when it comes to consumption: it was amongst the prime 3 most used songs in hours in 2022,” he provides.
According to the official, the platform already has tasks on this regard for 2023 and displays and evaluates the efforts made in the metaverse, as a device that may also help to democratize entry to artwork. “Our planning for subsequent yr is taking into consideration the massive reside broadcasts – like Lollapalooza, Circuito Sertanejo and The Town, for instance”, he concludes.