Metaverso, independent shopping and specialty foods are innovations at the Geographical Indications conference | National ASN

The V International Event on Geographical Indications and Collective Marks – Brazilian Origins, which is happening from December eighth to tenth, in Curitiba (PR), will current innovations in the means of figuring out and utilizing Geographical Indications (GI) merchandise. During the assembly, it is going to be attainable to go to the areas with IG in Paraná or to purchase merchandise in one other means. The story additionally reaches the kitchen. Chefs in eating places in the capital of Paraná have created unique dishes, with components from IGs, that might be offered throughout the week of the occasion.

In complete, 26 eating places participated in “Origin Week”. Among the dishes ready are Caiçara Cozinha Litorânea, cooked with Shrimp from Costa Negra (CE); Ostra Bêbada, a plate with oysters or gratin with Queijo da Colônia Witmarsum; Curry pasta, ready with pancetta glazed with honey from Bracatinga (GI from the Southern Brazilian Plateau of Santa Catarina), mashed potatoes with parsley, caramelized onions and crumbled farofa, amongst others.

Dish Ostra Bêbada is ready with oysters au gratin and Queijo da Colônia Witmarsum. Photo: Wagner Melo.

“It is one other strategy to disseminate and showcase GI merchandise from throughout the nation, which began registering in 2002. Since then, 99 merchandise have been registered. Consuming meals with foods that consult with a selected space with a border is a strategy to acquire knowledge”, stated the Agribusiness guide at Sebrae/PR, Maria Isabel Guimarães.


Another distinctive characteristic of this occasion is that the pupil will be capable to have in-depth and sensible information of the subject. Using digital glasses, it is going to be attainable to “stroll” the map of Paraná, with a private avatar, and discover 11 issues which have a Geographical Indication in the state.

“In the world of the metaverse, it is going to be attainable to catch grapes from Marialva, cheese from Witmarsum, odor and drink espresso from Norte Pioneiro do Paraná, amongst different issues,” says businessman Eros Dean Gomes, from Salsa Tec By. Treinix, the firm that created the resolution.

particular person shopping

Anyone who desires to go to the homes of the IGs will be capable to purchase in Vendinha, a enterprise mannequin created in 2020, in the Covid-19 pandemic, 100% independent, by which the buyer does all the shopping and cost. Today, there are 20 shops in Curitiba and the cities of the Metropolitan Region, which serve greater than 11,000 individuals.

According to Vendinha’s New Business supervisor, Henrique Cruz, the purpose is to get nearer to distributors to promote GIs merchandise in numerous areas of the metropolis.

Vendinha: a enterprise mannequin with 100% independent buying. Image: Disclosure

“Let’s use this chance to speak to sellers. They have excellent news, good merchandise to promote. We need to assist and open the market,” he explains.

The first industrial contact with GI merchandise occurred in 2021, at a commerce truthful organized by Sebrae/PR.

“We’re seeking to love GIs, open up the market and help native growers. Our enterprise mannequin permits us to work with manufacturers that are totally different from what we have all the time had. We’re on the lookout for merchandise which have added worth, really feel good. and gastronomic, stuffed with issues”, says Cruz.

The V International Event on Geographical Indications and Collective Marks – Brazilian Origins might be held in a hybrid format, with face-to-face occasions at the Curitiba Memorial and on-line transmission in Portuguese with simultaneous translation in English, Spanish and French. Some of the occasions deliberate are technical teams, workshops, festivals, programs, exhibitions and enterprise roundtables.

Currently, Brazil has 99 IGs. Another 70 functions are being ready and must be despatched to the National Institute of Industrial Property (INPI) by 2024.

The occasion is promoted by Sebrae, INPI, Ministry of Agriculture, Livestock and Supply (Mapa), World Industrial Property Organization (Ompi) and Brazilian Association of Geographical Indications (Abrig), and has the help of the Ministry of Finance, City Hall. of Curitiba, the Secretary of Agriculture and Supply of Paraná, the French Embassy and the Institute of Intellectual Property of the European Union (EUIPO).

V International Event on Geographical Indications and Collective Marks
Date: December 8 to 10, from 8:30 am
Location: Curitiba Memorial
Address: Rua Doutor Claudino dos Santos, nº 79
More data and free registration:

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