Renner takes a look at the metaverse for the first time

Yesterday, 9/1, Housi acquired Renner for what occurred with the metaverse.

The occasion, which befell concurrently in the Housi unit at Rua Oscar Freire, 585, in São Paulo, and in his house in the digital setting, impressed the phygital method of the vendor that, for the first time, appeared at the world. in Decentraland. There are 4 colours from the new Spring-Summer assortment, which was launched final Wednesday, 24.


One of as we speak’s largest manufacturers, Decentraland was the universe chosen to accommodate Housi, which ranks -70, 42. The platform was the official website of Renner, the largest omni retailer in Brazil, who has already been making new improvements in the digital world.

Housi’s efficiency and look at Renner’s skins (digital variations of some scenes) was one among the points of interest provided at the authentic house in the metaverse, together with its fashionable roof. Located on the third ground, the setting has a pool, drinks and DJs in occasions that mirror the way of life that Housi gives to its residents.

“We are very blissful to open the doorways of our House in the Renner means, a model that now we have at all times admired and the companies that join with ours. The aim of this venture is to proceed to the touch the world with versatile options, sustainable and sustainable excursions, which transcend the conventional enterprise to attach with completely different areas and enhance the expertise,” stated Roberta Faria, CMO at Housi.

create an avatar

At the occasion, guests had two methods to attempt on the skins of Renner’s Spring-Summer seems to be: by coming into the start line, that they had the alternative to create their avatars on the designs supplied by the model on the spot, permitting them. put on digital clothes; as well as, that they had QR codes in order that these may obtain their very own model in the metaverse.

Guests had been additionally in a position to take a look at the garments from the new assortment on show in the foyer of Housi’s digital house and the way it suits into the occasion. All the items concerned in the venture had been created fully digitally utilizing 3D know-how. On the different flooring of the constructing, guests may additionally watch the Spring-Summer promoting movie, which is being broadcast on open-air TV and is on the market on YouTube.

“This collaboration with Housi permits us to take motion on our bodily path, wanting from the newly established group in the world to the metaverse. By creating skins for the first time and making its debut in Decentraland, we reinforce our aim of being the place our prospects are, technically and strategically , no matter the means they select to adapt to our model, says Maria Cristina Merçon, Marketing Manager. Lojas Renner. Anyone who desires to see the whole Spring-Summer procuring record can go to the e-commerce or the retailer, together with the situated on Oscar Freire Street, close to Housi.

Partnership with MetaMundi

House of Housi in the metaverse was created along with MetaMundi – 1st options company for manufacturers in metaverses, in Brazil, a crossover between the Metaverse Agency, by Byron Mendes, and Dellarte Soluções Culturais, by Steffen Daueslberg, and takes the digital content material supplied by the authentic websites his. In a lovely constructing, all the companies that Housi gives for the each day actions of its residents are concentrated: garments, health club, grocery, wine cellar, Pet space, pharmacy and 24-hour espresso.

“In an unprecedented partnership with Renner, Housi will take one other step in the future and grow to be the first firm in the actual property market to shut the take care of a actual property agent. This is one other advance in offering technical experience and full options that amaze our customers”, concludes Alexandre Frankel, CEO of Housi.


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