Risqué presents an unprecedented collection inspired by the Metaverse

With six colours, the model invitations folks to be inspired by the actual world to alter actual life.

Have you ever considered the universe, the place you possibly can dwell, do and construct no matter you need? In latest years, the growth of recent applied sciences has tremendously contributed to the creation of what we all know as the Metaverse. Led by this nation, Risqué – the chief in the nail polish market and the Coty Group in Brazil, presents its new collection, Nosso Metaverso, which explores a world filled with alternatives and colours. Through this group, the model invitations everybody to find completely different colours in the actual world and make it actual, with out concern or judgment, selling freedom of expression.

The nail polishes “Pa e Roteando”, “Meu Avatar, Minhas Regras”, “Cripto Rosa”, “Hitou Na NFT”, “Start No Seu Poder” and “Preconceito Flopou” make up the new collection, which has six unpublished shades . is a cream, which ensures excessive energy and protection, fast drying and hypoallergenic system, with out substances that may trigger allergic reactions, and the complete Risqué line. In addition, the new collection can also be cruelty-free, authorised by Cruelty Free International’s Leaping Bunny program, a worldwide cruelty-free assure, confirming that it’s in opposition to animal testing.

“This new collection exhibits the future improvements which can be taking place in our society, for instance. We preserve a detailed eye on what has occurred in new applied sciences and broaden our portfolio, bringing extra colours to customers and inspiring the finish of stereotypes that folks solely take into consideration actuality and actuality. It is in our palms. to create an surroundings that’s engaging and ample”, celebrates Regiane Bueno, Vice President of Marketing at Grupo Coty.

The Metaverse, being an idea that mixes actuality with actual occasions, may be understood as occasions in the actual world, however with influences from actual life, as a door that connects new worlds. Based on this, the model, along with Ampfy, created a slogan for the marketing campaign: “Be keen about the actual world to alter actual life”.

Risqué additionally believes that it is very important free the thoughts, join and create a community of concepts and people who find themselves collectively, even in other places. It is a universe of potentialities, the place just one coloration doesn’t outline everybody, it’s potential to establish your self as you need, change your fashion, be your self and there aren’t any limits to specific your self with coloration.

Connecting actuality with actuality

As one in all the methods to attach the two worlds, Risqué was inspired by the common and fashionable surroundings, and phrases from social networks, to create completely different nail names.

An instance is “On and Routing”, which refers to the accountability of being “on-line” and rising. “My Avatar, My Rules”, which suggests the common phrase “My Body, My Rules”, was despatched to the world, the place our bodies are avatars. “Crypto”, from the identify “Pink Crypto”, is a time period given to digital forex, and “Hitou na NFT” which brings the phrase “hitou”, means to realize or attain the peak of the aim, and NFT, is an asset that holds perform as a digital identifier for one thing that’s distinctive. Finally, “Start No Seu Poder” brings the concept of ​​”beginning” your energy with “Preconceito Flopou” in the type of prejudice with out success.

Find out about the new fashions:

Activation and Procedure:

Risqué On and Roteando nail polishes have a inexperienced coloration and a candy texture.

My Avatar, My Rules:

The Risqué Meu Avatar, Minhas Dominates the nails with a blue coloration and a candy texture.

Crypto Pink:

Risqué Cripto Rosa nail polish has a pink coloration and a candy texture.

NFT Results:

Risqué Hitou Na NFT nail polish has a red-pink coloration and a candy texture.

Start in Your Power:

The Risqué Start No Seu Poder nail polish has a coral coloration and a candy texture.

Discrimination damaged:

Preconceito Flopou nail polish has a yellow coloration and a candy texture.

Leave a Comment

Your email address will not be published.