The Metaverse gains a new energy, Aria Phenix | partner brands

Ever since Gucci took what are thought of the primary steps in style, final yr they’re creating a complete metropolis of the model inside the sport platform Roblox to current new collections and promote garments (or skins) for these talked about, the favored setting started to be seen as a manner for corporations to display their expertise and innovation, together with strengthening their energy on the worldwide stage.

In this sense, just lately, Metaverse Fashion Week, from the digital platform Decentraland, was born as the largest style week so far, bringing well-known brands corresponding to Tommy Hilfiger, Dolce & Gabbana and Elie Saab, and different descendants. .digital merchandise corresponding to The Fabricant, Auroboros and DressX. Although style desires to ascertain itself as soon as and for all within the so-called Web 3.0 with full packages and particular style exhibits, the necessity for representatives of this new world is starting to emerge.

Aria Phenix: 1.75 m tall, one eye of every coloration, freckles and eyebrows – Photo: Reveal

It is on this story to seek out a new future “this” the beginning of Aria Phenix, the latest inventor. He will get to point out his model in cyberculture, artwork, efficiency and way of life. Standing 1.75 m tall, with one eye of every coloration – hazel brown and emerald inexperienced -, freckles scattered throughout her face and a powerful eyebrow, Aria was designed to create a connection along with her group, which has greater than 13,000 followers. on social media. “I’m fluid, I can change. I need to present that I’ve habits, questions, studying and evolution. Exchange with folks and different avatars might be essential and I’ll all the time be open and keen to construct relationships with anybody who desires to evolve with me”, he explains what was created to function a mannequin for clothes and collections.was launched within the metaverse.

Aria already has greater than 13,000 followers on her Instagram profile – Photo: Disclosure

Behind the avatar is the founder and CEO of Studio Metaland, Guilherme Duque, who additionally had the experience and abilities of the style designer Jacques Dequeker, in addition to a number of digital designers from Brazil to seize the artist. “All the magic lies in bringing collectively the concepts and ideas of various folks, with completely different tales to contribute to the creation of wealthy content material that brings many cultural and inventive texts”, says Guilherme. Birth of Venus’, the Italian artist Sandro Botticelli, in addition to paying tribute to the best feminine idols within the historical past of style, such because the singer Cher and the mannequin Gisele Bündchen.

At Dua Lipa’s present, Rock in Rio 2022 – Photo: Reveal

Connecting the bodily and digital worlds, a idea referred to as phygital, Aria already has essential occasions deliberate for it. His first go to was in Rio de Janeiro, the place the director shared along with his followers his expertise at Rock in Rio, throughout the present of Dua Lipa, who he loves. However, in September, Aria leaves Paris, to cowl the style week that ends the spring-summer season 2023. To observe all the things rigorously, observe the influencer’s Instagram: @aria.phenix.

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