tiktoketization, Web 3.0 and the future of the creative economy

Thais Monteiro
September 8, 2022 – 6:00 am

At a time when the creation of merchandise is popping to brief movies, even due to the appreciation of these sorts and platforms, the most are beginning to spend money on NFTs and in the thoughts of Felipe Castanhari they’re going elsewhere. One of the creators of the first era of youtubers, Castanhari bets on long-form content material and sees Web 3.0 as one thing of a no brainer.

Felipe Castanhari invests in artwork and his creative workforce, and historians, to extend his property (Text: Disclosure)

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Castanhari not solely produces long-form YouTube movies, but in addition has a partnership with Netflix for unique productions, because it have been. The Secret World, 2020. Its companies additionally embrace licensed merchandise and promoting contracts. Recently, Castanhari signed a contract with FTD Educação. Now, FTD Educação works as a advisor for the movies produced by the channel to see extra and to advertise the content material, whereas Castanhari is the model ambassador.

Naturally, that is the kind of area that’s most wanted as a result of of its historic and scientific connections. Your technique to think about potential companions is to analysis the firm totally, together with on the evaluate website, and belief the gross sales data.

(Courtesy: Disclosure)

Ao Meio & Mensagem, the creator shares his ideas about the tiktoketization of social networks, Web 3.0 and what surrounds it, similar to NFTs and the metaverse and what is going on in the content material creation market.

brief movies

Every social community has its viewers, area of interest and type and I’ve no downside with new networks. We had brief movies and Vine and then the trend went again and forth. TikTok is already the most used social community in the world. It’s all the time attention-grabbing even the skills that got here out of it. My query is with different social networks that, seeing that the brief kind has grow to be well-liked, have modified their enterprise mannequin. I just lately searched by my Instagram feed. Out of each ten articles, 9 have been movies. You can see that Instagram is altering so much and YouTube went to this format with Shorts. I do not know the way far a good suggestion is as a result of they’re [modas] cyclical.

Web 3.0: NFTs, VR and the metaverse

I’m an NFT hater. It was already there and they simply wrapped it up and gave it away. This yr it has already been confirmed that the hype has stopped. These folks could must put themselves and that this market got here for the function of earning money and to not make the rest; The artwork business is a transvestite. Metaverse to me was already there however they wrapped it in paper and referred to as it one thing else. It was already there and it was silly. The Metaverse got here out of software program in 1997. If that is the future, do I wish to be there? Is VR the future? I would not wager my cash on VR and NFT. VR works instantly and not on every kind of issues. [O hype do VR e do NFT] the pleasure lasted a number of months as a result of it was boring, as a result of it was stopped.

Identifying data and context

As my movies are all the time about data, I do not give my opinion. I attempt to make sincere movies and deal with info in an unbiased method. Of course I’ve locations and preferences and I’ve factors on my approach. If there’s data that doesn’t agree between the historians on my workforce – and historical past is full of this – I all the time attempt to present each side, and give tales that have a tendency to understand folks and life. There are tales that ignore the truth that folks died. I all the time put the human aspect of the story first. I wish to deliver as a lot data and expertise as doable. I’ll by no means be mistaken for delight. If it does not make sense, I’m all the time trying to determine learn how to repair it, evolve and study.

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New sources of earnings

I’ve to open up methods to earn cash. I spend so much of cash to do what I do. I’ve t-shirts, for instance, however my ideas are all the time on the different aspect. This is my largest mistake. My merchandise are my movies and I’m all the time fascinated about articles. This is my stuff. You must dedicate your time to one thing. When I’m not dedicated to fascinated about enterprise, I do this half for myself.


This promoting conflict will revolutionize the leisure market. We are already watching this battle on HBO and Discovery. We are nonetheless in the area of a number of providers which can be rising and some that shouldn’t have a sure kind of enterprise and face issues and different issues simply, like Amazon. When the market stabilizes, there can be mergers and acquisitions that may die. When this occurs, the quantity of home content material on the platform will improve, however it will likely be much less in comparison with the quantity of international content material. Once that is established, extra of the world can be created. The extra merchandise, the extra seemingly you’re to have nice merchandise in between in order that others could be made later. In addition, in about three years, the massive networks will notice that it was a mistake to be TikTok as a result of TikTok can be built-in and will take its place and different networks will notice this and have a look at their essential enterprise mannequin. If this doesn’t occur, some will uncover that Instagram will now not exist.

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