September 12, 2022
THE Tommy Hilfigerproperty of Opinions of the corporate PVH Corprevealed the institution of Tommy Factoryhis fall 2022 parade, within the type of artistic video games and fantasywhich incorporates unprecedented cooperation and roblox and top quality plastic.
Inspired by the picture Factory in Andy Warhol and use the town view of new York again, the occasion happened in Brooklynin new YorkLast Sunday, September 11.
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THE Tommy Factory it’s based mostly on the legacy of Warhol in celebration popular culture and inventive phrases. As Andy mixed trend, artwork, music and reside leisure in his studio, the occasion revealed that he has trend, and the folks, trend and artwork that make all of it occur.
“I’m excited to be again at New York Fashion Week,” he mentioned. Tommy Hilfiger.
“Inspired by Andy Warhol and the sound of NYC, we’re connecting with audiences and new communities all over the world – by way of Roblox, our See It Now, Buy It Now and Tommy Factory activations. It’s a celebration of artwork as we join IRL and URL m “surprising methods,” he added.
The present revealed new data TH monogramcreated in collaboration with Fergus Purcell, a British photographer and illustrator.
from one T and a H of various sizes related, the monogram brings a brand new imaginative and prescient to the prep risk of the model.
The model additionally debuted a gender impartial model Tommy Hilfiger X Richard Quinn for autumn 2022.
Made by a well-known producer Richard Quinnthe model combines Quinn’s signature use of daring lettering and exaggerated silhouettes with a touch of Hilfiger of American classics.
Unprecedented within the business, the royal group broadcasts to greater than 52.2 million folks day-after-day. robloxthe place the avatar stars of Superplastic, the world’s largest producer of celeb and digital collectibles, walked the digital runway sporting Tommy Hilfiger X Richard Quinn.
The “See Now, Buy Now” assortment was made out there for buy when types arrived on tommy.com, in addition to in shops.
Part of the catwalk roblox to metaverse have been featured within the reside present, together with a particular look by the Chinese character NOAH, whereas Superplastic star avatars walked the digital channel.
Pa Tommy PlayThe Roblox on-line neighborhood has the choice to discover a bigger map of NYC, with digital objects that may be discovered or bought.
I already am Mylar balloons impressed by Warhol’s well-known work, so guests to the royal exhibition can change the digital balloon, the place they can assist place the artwork within the area and undertake their very own NFT protocol.
Also, courtesy of Rove, friends have been capable of create a digital pockets by way of their cell gadgets and obtain NFT Tommy Factory on the premises in lower than a minute. This is the primary time this know-how has been used to present NFTs to friends at a trend present.
THE Tommy Factory it offers a definitive expectation of the model and the spirit of worldwide integration with complete advertising and marketing, beginning with the present till the autumn of 2022.
Pa activations International occasions proceed, with a Monogram TH mural on Dubai’s iconic Burj Khalifa in October, client-created Pop Art installations in London, Paris and Berlin, in addition to Tommy Factory social media occasions in shops worldwide, developed by way of company processes. .
ATommy manufacturing facility and the Fall 2022 marketing campaign was impressed by Warhol’s fascination with celebrities and cultures, with a various vary of artistic concepts for the subsequent era.
The marketing campaign options supermodel Kate and mannequin daughter Lila Moss; legendary drummer and producer Travis Barker; Grammy Award-winning, Golden Globe and Emmy-nominated artist Anthony Ramos; multi-Grammy award-winning artist, studio musician and songwriter Jon Batiste; pop artist mr. Brainwashing; Wigstock drag legend Lady Bunny; and tattoo artist Steve Wiebe.
Friends and followers of the model have been invited to affix the dialog on social media #Tommy Hilfiger, #NYFW, #TommyHilfigerXRichardQuinn and @Tommy Hilfiger.
Tags: trend occasions metaverse nfts avatar clothes decentralizedand tommy-hilfiger nyfw new-york-fashion-week